Copyright © by Kevin Donlin

At a recent career fair, I spoke with an HR professional who reads loads of resumes every day. He made this plea to me: "Please tell people that just because they're sending resumes by email doesn't mean they can get away with a poor cover letter, or no cover letter at all."

So don't cut corners. Here are 5 ways to make sure your email cover letters deliver a powerful impact when sent with your resume.

1) Avoid character assassination
Email is quirky. Bullets, underlines, bold or italic characters won't show up correctly when you paste them from a word processing document into an email message.

Avoid this problem by first saving your cover letter in plain text format (ASCII). Then replace special characters with ASCII-friendly ones, like these: dashes (-), asterisks (*) and arrows (>).

2) Caution! Wide load
If your cover letter is too wide, it may produce strange line breaks on the reader's screen, which can hurt readability.

Solution? Set the width of your cover letter to about 4-3/4", or less than 80 characters wide.

3) Follow the right order
When sending your cover letter and resume in an email message, your cover letter should come first and your resume second. For easier reading, include a line that clearly separates the two documents, like this:

==== END COVER LETTER ====

4) Get personal
If you know someone influential at your target company, say so! This can help establish a rapport between you and your reader.

Here's an example cover letter beginning that can do this:

"Dear Employer (insert name if known),

"George Best suggested I contact you regarding your possible need for ..."

5) Enthusiasm sells
Don't go overboard and tell employers that you're a stockholder in their company, for instance. But do try to convey your desire to work for them. If you feel strongly that the position you're after is a perfect match to your skills and experience, say so. Then prove it with facts and figures.

Following these 5 tips will help ensure that your email cover letters get the attention they deserve.

This is just one of more than 100 job search tips you'll find in my Instant Job Search System!

It's guaranteed to get you hired, or you don't pay. Why not give it a try?

Best regards,

Kevin Donlin
President, Guaranteed Résumés
Creator, Instant Job Search System